Prenille Tranberg

Ethical implications of modern technologies

We live in a time where we have information on our fingertips: Contact all of your friends, find out how to bake an American cheesecake or do some last minute research for an assignment on your way to work – all of that for free. Or is it? Whilst browsing we often leave crumbs of our data behind. Even though you might say: “I have nothing to hide”, this is a conversation we need to have, especially when it comes to research and sensitive clinical and genetic data.

Neuroethics is an interdisciplinary research area that focuses on ethical issues raised by our increased and constantly improving understanding of the brain and our ability to monitor and influence it. Especially when it comes to how data is collected, stored, and used by companies (e.g. brain-computer interface hardware and data analysis software developing companies) ethical decisions must be made to ensure privacy and data protection of personal data.

“I will take part in the panel discussion about ethical implications of modern technologies, big data and the meaning of digital self-defence where we address the question: How we can answer ethical questions in research and clinic before it’s too late.”

Prenille Tranberg, MA

is the co-founder of the European thinkdotank

Her focus lies on data democracy, data ethics, data understanding and digital self-defence and teaching data understanding and research ethics school kids, teachers, politicians, and business leaders.

She is the author seven bestselling books including “DataEthics – The new Competitive Advantage“ book “Fake It”. And is an internationally acknowledged speaker that has participated in events like TedX-talk (2012), the World Mobile Congress in Barcelona 2017 and many more.


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