Money

Dr. Ingrid Nieuwenhuis

Neuromarketing is a new field which uses medical technologies to see your brain’s responses to marketing stimuli. Brain activity can tell why consumers buy certain things and what part of the brain is telling them to do so.

Humans often make irrational economic choices that conventional economic theories can’t explain. Neuroeconomics bridges the disciplines of neuroscience, psychology, and economics to find out how economic decision-making actually happens in the brain.

Our mission at The Brainstorms Scientific is to make good science visible and bring fresh ideas to the table. Nine neuroscience and neurotech startups will pitch who have novel solutions for mental health, neurology, and neuro-inspired AI & BCIs.